Ernie Ball Paradigm

Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape ofrock and roll. Continuing their passion for innovationand high-quality products, Ernie Ball Paradigm electric and acoustic guitar strings are the world’s most
advanced string technology ever created.

Featuring thefirst fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.

Strengths

• Up to 37% more tensile strengththan traditional string sets
• Up to 70% more fatigue strengththan traditional string sets
• New state-of-the-art wire drawingprocess & RPS technology ensures ZERO loss of strength 

Longevity

• Plasma Enhanced wrap wire forincreased corrosion resistance and longevity
• Everlast nano-treatment for unprecedented repellency of oils, sweat and build up

Tone

• Legendary Slinky tone
• All the advantages of a coated string without affecting tone or sustain
• No flaking or difference in feel than traditional strings