Ernie Ball Paradigm

Ernie Ball Paradigm electric & acoustic guitar strings, stronger for longer!

Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape ofrock and roll. Continuing their passion for innovationand high-quality products, Ernie Ball Paradigm electric and acoustic guitar strings are the world’s most
advanced string technology ever created.

Featuring thefirst fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.


  • Up to 37% more tensile strengththan traditional string sets
  • Up to 70% more fatigue strengththan traditional string sets
  • New state-of-the-art wire drawingprocess & RPS technology ensures ZERO loss of strength 


  • Plasma Enhanced wrap wire forincreased corrosion resistance and longevity
  • Everlast nano-treatment for unprecedented repellency of oils, sweat and build up


  • Legendary Slinky tone
  • All the advantages of a coated string without affecting tone or sustain
  • No flaking or difference in feel than traditional strings