Music store The Hague

KEYMUSIC The Hague - XXL Store

Rock Palace is a music store in the center of The Hague. Rock Palace was opened by drummer Cesar Zuiderwijk and bass player Rinus Gerritsen (of well-known local band Golden Earring) in 1985. Over the years the shop has expanded to become a cultural music meeting place. Many musicians famous in the Netherlands and throughout the world cross the doorstep here. The careers of Anouk and bands like Kane and Di-rect started out at Rock Palace. Since 2021, Rock Palace is officially called 'Keymusic The Hague'.


Contact information

Torenstraat 35 A
2513 BN The Hague
Tel. +31 (0)70-3609509
Contact us

Opening hours

Monday - Friday
10 AM - 8 PM

10 AM - 6 PM

12 PM - 6PM


Location of the store
Rock Palace is centrally located directly next to the Grote Kerk and around  5 minutes walk from the Binnenhof, Paleis Noordeinde and the Grote Markt. This means you can combine your visit perfectly with a fun day out in Den Haag. Our large round shopfront is easy to recognize in the Torenstraat.

Rock Palace has a very large selection of guitars, amplifiers and accessories. Besides the impressive walls covered in guitars, the store also has various test cabins and a Custom Shop guitar area. Also other departments such as drums and percussion, keyboards, digital pianos, DJ-gear, sound equipment and studio gear are fully represented.

Our store in the centre Den Haag is easy and quick to get to by car or public transport. You can park right next to the store in the Q-Park Torengarage. From the central station you take the HTM tram 17 towards Statenkwartier. From the HS station you take tram 16. You step out at the Buitenhof. You can also take Randstadrail 3 and 4. You step out at the Grote Markt.

Pop music in Den Haag
Well known bands and artists such as Golden Earring, Shocking Blue, Q65, Anouk, Kane and Di-Rect have their roots in Den Haag. Popular pop festivals such as Parkpop and Beatstad are held every year. The Paard van Troje is one of the most important pop music temples in the Netherlands, and in addition there are a lot of other venues in the city where live music can be heard virtually every day. No wonder then that in the apparently chic capital city there is a thriving underground scene with talented young pop bands.

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Company details
KM Nederland B.V.
Chamber of Commerce: 75435950
VAT: NL860282569B01

Bank: NL860282569B01
IBAN: NL60 ABNA 0861 1298 81